Established in 1999, with a select handful of progressive Canadian bike brands, Silverfish has created a unique space in the distribution market focusing on premium mountain bike and crossover brands and offering a unique brand partnership experience.

Currently operating across the UK, Ireland and several European territories, the brand portfolio includes iconic and innovative names such as Yeti Cycles, NORCO, Transition, FOX, 100%, Race Face, Michelin, SDG, Marzocchi, CushCore, Peaty’s, Easton, Birzman, Burgtec and Skratch Labs.

We believe in supporting our employees and our local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions. Our progressive culture and drive to succeed mean we can offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement. We also offer a competitive remuneration and employee benefit package including a short working week (finishing at 2.30pm every Friday afternoon); 25 days annual leave extending to 27 days after 3 years’ service; discretionary company bonus; employer contributed pension, Cycle to Work and staff discount schemes.

To apply for any of these roles please send your CV (detailing current salary/package) and a covering note outlining your reasons for interest to sarah.laing@silverfish-uk.com. Information you provide to Silverfish UK will be treated in line with our Candidate Privacy Policy.

If there are no current vacancies, please feel free to apply speculatively - we are always happy to hear from enthusiastic, highly motivated, flexible and customer-focused individuals.

Current Vacancies

Demo & Events Manager

• Manage the demo event calendar: Liaise with the sales team, retailers, event organisers to plan an efficient schedule which maximises the promotion of our bike brands. 
• Work with the Marketing team and event organisers to support promotion of demo events we are attending. Maximise social media coverage pre and post-event, ensure Silverfish website is as up to date as possible, and support organisers by supplying details of our attendance and any marketing assets (logos, photos etc.) that they may need.    
• Organise and attend the demo events to represent Silverfish brands and represent us to the highest standard to retailers and customers. 
• Manage any support staff (Silverfish colleagues and/or temp staff). Organise travel and logistics. 
• Manage all the support equipment and vehicles needed to deliver the demos.

• Selecting and ordering the demo bike fleet. 
• Maintaining the fleet – keeping all bikes serviced, clean and keeping accurate records of their whereabouts, optimising their use throughout the season.  
• Managing the sale of the bikes at the end of the season.  

• As part of the marketing team, investigate and agree a schedule of events to deliver marketing objectives. 
• Taking the lead on planning and delivering these events with the support of colleagues, external agencies, and freelancers as appropriate, designing and creating the displays, picking appropriate stock to display, working on-site to build and then to staffing our stands/displays. Post-event ensure product is checked back into stock promptly, feedback any lessons/issues from the event. 
• Monitor competitor activity across a range of cycling, sports, and wider events to ensure Silverfish remains at the forefront of event best practice.   

• Keep up to date with new products; features, specifications and selling points.  
• Deliver technical training to customers (retailers and end-consumers) as well as product knowledge training for internal staff.  
• Liaise with Sales and Warranty teams to ensure any needs/gaps in knowledge are addressed.  

• Work with marketing colleagues and sales team to support delivery of point of sale displays and retail merchandising to Silverfish retail partners. 
• Deliver in store training across all brands during quieter parts of the year 
• Amplify Silverfish’s brand’s in-store presence  

• Attend monthly marketing meeting and other meetings as required, to contribute to discussions on planning campaigns, events, promotions etc.   

• Event management experience: knowledge of attending and running a range of events, indoors and outdoors, consumer and trade focussed. 
• Interest in mountain biking and a technical mindset – able to understand the engineering and design of products and explain these to others.  
• Knowledge of health and safety best practice and completing risk assessments.  
• Customer focussed – able to relate and interact with a wide range of people and to be helpful and professional at all times. 
• Full UK driving licence – confident driving a variety of vehicles up to and including large vans on a wide range of road types. 
• Practical, problem-solving approach.  
• Well organised and self-motivated with strong planning skills. 
• Creative, with an eye for impactful, high-quality presentation approaches.  
• Reliable, able to work independently, often in remote locations and on tight deadlines.   
• Flexibility – the role involves extensive weekend working and travel across the UK and abroad. 

• Experience of managing budgets. 
• Moto market knowledge. 
• Retail experience – ideally in the cycling / sports industry. 
• Cytech or similar technical qualifications.  

• Basic salary dependent upon experience. 
• 25 days annual leave extending to 27 days after 3 years’ service. 
• Company van, laptop and mobile phone provided. 
• The company operates a pension scheme to which the post holder will be eligible following successful completion of probation period. 
• Discretionary company bonus. 
• Shorter working week: 9.15am to 5.30pm (Mon-Thu), Friday 2.30pm early finish. 
• When weekends are worked for demos and events, alternative days off in lieu will be scheduled. 
• Cycle to Work and retailer discount schemes available. 
• Discounts on company products. 

Amazon and D2C eCommerce Specialist

Job Purpose

We are seeking an experienced Amazon Marketplace and B2C Specialist to drive and expand our online sales channels including Amazon and other direct-to-consumer (D2C) platforms. The ideal candidate will have a strong understanding of e-commerce, particularly within the Amazon ecosystem, and a knack for engaging with customers directly through D2C platforms.  This role involves developing and implementing strategies to increase sales, enhance brand visibility, and improve customer experience across multiple eCommerce channels. This role requires a blend of analytical skills, creativity, and a deep understanding of the mountain biking industry.

Duties and Responsibilities

Amazon Marketplace Management

• Develop and implement strategies to increase sales and visibility on Amazon.
• Optimize product listings, including titles, descriptions, keywords, and images.
• Conduct keyword research and implement SEO strategies to improve product visibility and rankings.
• Manage inventory levels, pricing strategies, and promotions.
• Monitor and respond to customer reviews and questions.
• Analyse sales data to identify trends and opportunities for growth.
• Develop and execute promotional campaigns, including Sponsored Products, Sponsored Brands, and other Amazon advertising tools.
• Stay updated with Amazon policies, algorithms, and best practices to ensure account health and compliance.

B2C Platform

• Drive sales in direct-to-consumer (D2C) sales channel.
• Create and execute sales campaigns to drive traffic and conversions.
• Oversee customer service inquiries, returns, and complaints.
• Collaborate with the marketing team to enhance brand presence and customer engagement including email marketing, social media, and paid advertising

Data Analysis and Reporting:

• Track and analyse performance metrics for all online sales channels.
• Generate regular reports on sales, traffic, conversion rates, and other key metrics.
• Provide actionable insights and recommendations based on data analysis to enhance conversion rates and customer acquisition costs.

Collaboration and Communication:

• Work closely with the sales, marketing, and logistics teams to ensure alignment and smooth operations.
• Liaise with suppliers and partners to optimize product offerings and availability.
• Stay up to date with industry trends, competitor activities, and new technologies.

• Proven experience managing Amazon Marketplace and D2C e-commerce platforms.
• Strong knowledge of SEO, PPC, and other digital marketing strategies.
• Proven track record of driving sales growth and improving online presence on Amazon and other eCommerce channels.
• Proficiency with e-commerce tools and platforms such as Amazon Seller Central, Shopify, and Google Analytics.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Passion for mountain biking or sports advantageous but not critical.
• Ability to work independently and as part of a team in a fast-paced environment.

Salary and Benefits

We believe in supporting our employees and local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions.

Our progressive culture and drive to succeed mean we can offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement.

Our competitive employee benefits for this role include:

• Basic salary dependent upon experience.
• Bonus scheme.
• 25 days annual leave extending to 27 days after 3 years’ service.
• The company operates a pension scheme to which the post holder will be eligible following successful completion of probation period.
• Discretionary company bonus.
• Shorter working week: 9.15am to 5.30pm (Mon-Thu), Friday 2.30pm early finish.
• Cycle to Work and retailer discount schemes available.
• Discounts on company products.

FOX Suspension Service and Warranty Technician (Risca)

Job Purpose

The primary purpose of this role is to repair FOX Bicycle suspension products which may be in for routine service or repair of defects under the warranty. Service and warranties need to be processed within the advertised timeframes whilst offering a first-class service through communication and technical expertise to the customer, dealer and on occasion, the manufacturer. The role includes the repair and service of identified products, technical support, and a general ability to think fast and assist in product related problems when they occur. The individual must be enthusiastic about our products and have a vast mechanical knowledge about bikes. A recognised certificate in Cycle mechanics (Cytech level 3 standard) would be an advantage.

Duties and Responsibilities

The specific duties of this post will include, though not be limited to:

• Ensure timely repair of products, preferably within 48 hours of receiving the product.
• Inspect, clean, and repair FOX products to factory standards.
• Maintain a clean and organised work area.
• Advise the Service Manager of any new problems seen with products.
• Establish, verify, and approve claims for warranty by evaluating each returned product.
• Complete stripping and rebuild of FOX bicycle products.
• Clean and inspect all internal and external assemblies for wear or damage.
• Contact Service Manager if repair will cost more than the original estimate given to the customer.
• Ensure proper function and quality standards set by FOX are met on all repairs.
• Follow all processes and procedures that are in effect for the operation of the department.
• Maintain a safe work environment by adhering to all safety regulations within the department.
• Support at Demo’s, Trade shows and Race Events if required.

Skills and Experience/Qualifications

Essential:

• Ability to read technical drawings/engineering documents.
• Moderate computer skills. Ability to use data base for part searches, etc.
• Ability to work within a very fast paced environment, meet productivity goals, and have fun with a very dynamic team.
• Ability to use tools properly without damaging products.
• Good communication skills to explain in detail mechanical problems with products.
• Understand and execute detailed instructions given by Supervisor, Engineers, or Race Technicians.
• Experience of working in the bike industry, particularly mechanical/technical experience.
• The ability to prioritise tasks and troubleshoot without supervision.

• Highly organised and must be a self-starter with a proven ability to multitask and use their own initiative to solve problems.

• Sound numeracy and literacy skills.
• Exceptional timekeeping.

Desirable:

• Previous Bike suspension experience.
• Cytech L2 or 3 Qualification.
• Intermediate qualification in MS Office.

Salary and Benefits

We believe in supporting our employees and local community. Everyone who works with us is crucial to our success and plays a vital role in helping us achieve our ambitions.

Our progressive culture and drive to succeed mean we can offer varied and rewarding careers throughout Silverfish. We empower our team, invest in individuals and reward achievement.

Our competitive employee benefits for this role include:

• Basic salary dependent upon experience.
• 25 days annual leave extending to 27 days after 3 years’ service.
• The company operates a pension scheme to which the post holder will be eligible following successful completion of probation period.
• Discretionary company bonus.
• Shorter working week: 9.00am to 5.30pm (Mon-Thu), Friday 2.30pm early finish.
• Cycle to Work and retailer discount schemes available.
• Discounts on company products.

Bike Sales Manager (North of England)

• Drive revenue.
• Grow consumer insistence.
• Launch products through effective Go 2 Market Strategies.
• Define market position.
• Stand out from competitors.

• Geographical focus: manage sales in the North England territory.
• Passion for MTBs: exhibit a deep passion for mountain biking to connect with customers and understand their needs.
• Customer engagement: ride alongside customers (all end users) to provide an immersive experience and foster strong relationships.
• Develop a sell in/out strategy to exceed the yearly forecast – be responsible for building and executing the strategy in alignment with the sales and marketing manager.
• Create best in class brand experiences at retail (online/offline) and other relevant consumer touchpoints. Get creative in presenting how this looks and feels to drive maximum consumer awareness and insistence.

• Leverage all success across the UK sales team – influence, support and coach the UK sales team with all key learnings and experiences.
• Market insight: keep the sales manager informed about market demands, stock situations, and pricing dynamics for effective decision-making.
• Work within the cycling networks relevant to our brands to influence and learn trends, product needs and use this to influence Silverfish marketing.
• Build a direct relationship with Yeti Cycles and NORCO – build trust and show authenticity and industry knowledge by setting the highest standards of brand ownership in the UK and Europe for Silverfish.
• Define an active target list of the best bike retailers in the territory – support a plan to become the #1 MTB brand in the UK as recognised by industry awards and general recognition from key bike influencers and peers.
• Demo bike fleet management; oversee and maintain a small fleet of demo bikes to showcase our products to potential customers.
• Demo sessions and team rides; conduct essential demos and participate in team rides to enhance brand visibility and customer engagement.
• Brand representation; represent our brand comprehensively, embodying its values and promoting our range of products.
• Partner Northern P&A Sales Manager at biggest accounts to grow both bike and P&A sales.
• Travel commitment: Embrace the opportunity for travel and time away from home as an integral aspect of the role.

• A minimum of 3 years of sales experience ideally within the cycling industry or must be able to demonstrate significant bike knowledge.
• Extensive experience in all aspects of customer relationship management.
• Strong understanding of customer and market dynamics and requirements.
• Desire to be ‘in the market’ with an expectation of high frequency for travel.
• Proven ability to exceed sales quotas.
• Be able to demonstrate the ability to grow accounts using a strategic and planned process.
• Demonstrate exceptional negotiation skills.
• Demonstrate the art of brand and product elevation at retail / events.

• Basic salary dependent upon experience.
• Sales commission scheme
• Company van, laptop and mobile phone provided.
• Private and business mileage covered.
• 25 days annual leave extending to 27 days after 3 years’ service.
• The company operates a pension scheme to which the post holder will be eligible following successful completion of probation period.
• Discretionary company bonus.
• Shorter working week: 9.15am to 5.30pm (Mon-Thu), Friday 2.30pm early finish.
• Cycle to Work and retailer discount schemes available.
• Discounts on company products.