The mission at Skratch Labs is to provide people with the inspiration, life skills and products to take better care of themselves and their families.
While working with Pro cyclists at the Tour de France, Dr Allen Lim realised the daily use of high-sugar bars and drinks was the cause of upset stomachs, also known as gut rot. He started mixing his own sports drinks to effectively replace salts and electrolytes lost through sweat - thus Skratch Labs was born. Allen reduced sugar and added sodium with nothing artificial as well as cooking real food to properly energise his riders before races and recover after.
Instead of making an "orange" drink, he made a drink made with oranges. Instead of making sweet syrupy bars, he made savoury cakes with sushi rice. Allen teamed up with Chef Biju Thomas to write a cookbook called "The Feed Zone" teaching others how to get fast and flavourful food from natural ingredients.
Skratch Labs Exercise Hydration Mix, Energy Chews, Cook Books and soon Endurance Recovery Mix is available through Allen's shop in Boulder, Colorado and in the UK exclusively from Silverfish.